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A little pre-event reading...

To maximise your value, we have created a pre-read space for you to dive into before Christina and Tom's talk. 


The Great Vaccine Race: How China got ahead

By Erik Wernbegr-Tougaard for China Experience

China may become the first country to develop a vaccine for the global corona pandemic. It has predicted that it will have a vaccine ready around November or December and now has at least three big companies that are at the front of the global vaccine race.

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A Step Ahead - How China is Accelerating 5G Dominance

By Erik Wernberg-Tougaard for China Experience

5G is on its way. According to most experts, the technology will completely change the everyday life of both businesses and consumers. It is believed that whoever wins the global 5G race will lead the world in the decades to come. With China's 5G ambitions and large scale investments in digital infrastructure, it is difficult to imaging another country then China as the winner of the global race for 5G.

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How Big Tech Helped Battle COVID in China

By Line Heidenheim Juul for China Experience

Chatbot calls, image recognition speeding up diagnosis and hospitals in 10 days are a few of the things deployed in China. The demand for telemedicine and digital solutions has been increasing steadily over the past years, but the coronavirus crisis has pushed open the doors for some of the major players in China to deploy solutions. Some have gone abroad and others have helped increase the speed of developing digitalisation of treatment.

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Get the latest news from Wavelength


February 2021

The Great Tech Revolution

Christina Boutrup & Tom Xiong


April 2021

Adrian Simpson

Insights into Excellence: Lessons from the World's Best Organisations

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June 2021

Future of Work

Barbie Brewer and Steve Cadigan

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March 2021

Lisa Gansky

How To Innovate to Remain Relevant - Insights from Silicon Valley

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May 2021

Inside The Ritz Carlton

Insights in Service Excellence

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July 2021

Geoff McDonald

Resilience and Resourcefulness

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Culture and Future Workforce

The way we work has changed irrevocably. Running a business in a virtual or hybrid world poses many questions:

  • How do you build a strong, diverse, and inclusive organisational culture?

  • How do you lead?

  • What is the purpose of the office now?

  • What is the shift needed now to recruit and retain the best talent?

We will hear from organisations at the forefront of new ways of working including: an organisation with 1.5k people in 55 countries that has no offices; and another with 15k front-line staff operating in self-managed teams supported by a back office team of just 50.

Innovation & Agility

The pandemic has reinforced the need for every business to be more agile, innovative, and externally aware. Participants will be provided with access to the world’s most innovative companies from Silicon Valley, China, Europe, and beyond to gain invaluable insights on innovation.

  • What are the new business models, technologies and consumer trends that every executive should be aware of?

  • How do you create and sustain an agile organisation?

  • What does it take to reinvent and reimagine incumbent businesses at speed?

  • What models of innovation are going to be needed to stay ahead?

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"The Wavelength guys don't offer up glib or easy answers. It is a grown up programme for grown up people."

Michael Andrews, Director, Waitrose

Our Clients Include:

Upcoming Speakers Include:

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Perspectives on Business & Innovation with Billy Hogan, CEO, Liverpool Football Club

17th February

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Inside Service Excellence - The Four Seasons with Simon Casson, President, EMEA

17th March


Global Perspectives on Innovation with Ajay Arora, SVP Disney Streaming Services

28th April

Wavelength USA 2023 - the agenda

Focus on: Service, Culture & Engagement


Your week will begin by getting inside the heart of two organisations with a legendary reputation for excellence in service, culture and engagement - Southwest Airlines in Dallas and the Ritz-Carlton Hotel Company at their flagship property perched atop a rugged oceanside bluff in Half Moon Bay California.


Focus on: Silicon Valley

You will then spend 3.5 days getting access to leaders from some of Silicon Valley's leading organisations: Google, Microsoft, Andreessen Horowitz (the world's premier VC firm), and Silicon Valley Bank - the bank behind an astonishing 70% of all VC backed tech start-ups in the USA. 

Focus on: Innovation & The Future of Work

Finally, you will meet leading commentators and thought leaders including:

  • Danny Fortson, West Coast Correspondent for The Sunday Times

  • Lisa Gansky, TED speaker on innovation and serial entrepreneur and investor

  • Steve Cadigan, one of the world's leading authorities on Future of Work

  • Paul Campbell, former Head of Innovation at W.L.Gore & Associates (the legendary innovator behind Gore-Tex) & now Head of Digital Innovation at BAT who also teaches Agile at Berkley

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Who's It For?​ 

Wavelength USA is for executive level leaders with significant operational responsibility such as CEOs, COOs, CPOs, CFOs, Managing Directors and EVPs. 


20 leaders from Middle East, North America, USA and Europe from retail, pharmaceutical, financial, food and distribution sectors enjoyed the 2022 programme.

Such is the reputation of the programme, one third of the 20 places have already gone to top business leaders in Asia, Middle East and Europe and so if you’re interested please contact Adrian at your earliest convenience.


Don’t delay if you’d like learn more… nothing else you will do this year will be quite like it!

Themes for 2023:

  • Innovation and Disruption

  • The Future of Work

  • The latest trends in tech and business models - What’s Next, and What's Next Next!

  • How to run a digital first, agile business

  • How to create a 'Great Place To Work’ Culture

  • How to innovate to remain relevant

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