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Servant Leadership

Dave Ridley from SouthWest Airlines

In this short video, Dave Ridley, Senior Vice President and Chief Marketing Officer at SouthWest Airlines, explains that Servant Leadership is nothing complicated or new. It is merely an extension of the eternal principle – treat others as you would like them to treat you.

The eternal principle of treating others as you would like to be treated is endemic in all the major world religions. Dave defines the concept of Servant Leadership as simply extending this idea into the workplace. Treat your employees as you would like to be treated. Servant Leadership is all about following this golden rule.


Dave Ridley was a key speaker at the Wavelength Connect event On Your Marks 2013. To view more videos from event go to On Your Marks 2013.

View more videos from Dave Ridley here.


About: Southwest Airlines is the world’s largest low cost airline. It was formed in 1967 and is based in Dallas, Texas. It has around 46,000 employees, flies to 97 destinations in 41 American states, servicing around 100 million customers each year. Southwest Airlines has built a reputation for exemplary Customer Service, low fares with no annoying fees, safe and reliable operations and an extraordinary company culture.

Take a look at Southwest Airlines Corporate Fact Sheet and learn more about this great company.

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