top of page

Wavelength Podcast

Episode 6: Insights into Leadership

Wavelength in conversation with Fred Reid, former President of Lufthansa and Delta Air Lines, former CEO of Virgin America and former Senior Advisor to the CEO of Airbnb

Fred Reid's global track record is truly unique. Born in San Francisco and raised in Ethiopia, he has had an incredible career which spans almost 50 years. He has been featured in the Financial Times and San Francisco Business Times, and was named Executive of the Year in 2007.

A serial leader, Fred was Founding CEO at Virgin America, President at Lufthansa and President at Delta Airlines. Fred has also worked alongside Brian Chesky, CEO of Airbnb for 5 years, with Larry Page, the Co-Founder of Google, as well as Richard Branson.


Listen as he tells Wavelength's Adrian Simpson of his "accidental career, with no business training", and how he's a person with ethics, compassion and who cares about people. In this episode of Making Waves, Fred shares his leadership insights, his deep identification with servant leadership, and the importance of all team members making a contribution.

Fred_Reid_Leadership_Insights_Making_WavesWavelength in conversation with Fred Reid
00:00 / 53:58

Or listen on your preferred podcast app


Apple Podcast



Wavelength SpeakersHub can support you with an expert speaker for your next event. We have a superb range of speakers who can talk about culture, employee engagement, leadership, service excellence and more. Take a look at our speaker biographies or to book a speaker for your own event please contact Sarah Dryden.

Thanks for submitting!

Get the latest news from Wavelength

bottom of page