Episode 4: How to Innovate Like Lego
Wavelength in conversation with David Gram, former Senior Innovation and Marketing Director and Head of Ventures, LEGO
LEGO is one of the world’s most popular brands with a legendary reputation for innovation. Key to this was the establishment of their Future Group - set up ‘to invent the future of play'.
In this podcast David Gram, former Senior Innovation and Marketing Director and Head of Ventures at LEGO distils the role, remit and secrets behind the success of this unit which helped LEGO move well beyond the brick!