Wavelength Podcast

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Episode 11: Three Trends Shaping 2023 

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David Mattin, founder, New World, Same Humans
in conversation with Wavelength Associate Liz Moseley

 

In this episode of Making Waves, the podcast for curious business leaders from Wavelength, our expert facilitator Liz Moseley is joined by world-renowned trends expert and speaker, David Mattin, founder of New World Same Humans. 

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David talks about trends. 

What is a trend.

How does he identify them.

What are the implications of these trends on societies, on businesses, on marketers. 

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David shares three big trends that he is seeing right now.

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1) Generative AI - The impact of Generative AI on creativity. Chat GPTs. Text to Image. How we make sense of the fact that machines can simulate human creativity at a very high level. Are humans still special?

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2) Personal control and local resilience - this trend was founded in the pandemic. A time that has left a lasting impact on us all. We learnt a lesson of fragility during the pandemic. Local networks and resources have become more important than ever. People are questing after new forms of personal control. Whether that be through local communities or communities we have an affinity to.

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3) The drive for transparency and responsible business transformation - An organisation used to be a black box, essentially outsiders couldn’t really see what was going on in there, and the brand was whatever you wanted to paint on the walls of the box.  People can now see inside organisations as never before. Now, because of transparency, because of a connected world, an organisation is much more like a glass box. What they’re really seeing is your internal culture, and the counterintuitive but really important implication of that is that your internal culture is now a part of your public facing brand. And that every department is now the marketing department.

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Fascinatingly, David also shares his wish for future trends and touches on the buzzword we’ll all be bored of hearing by the end of 2023 - the Metaverse!